Consumer + Creator Trust Cycle
- Creation: Creator makes content
- Attention: Consumer pays attention to it
- Evaluation: Consumer decides if they think it’s accurate
- Growth: If the consumer deems it accurate, trust builds or is maintained
Continuously complete this cycle and over time the consumer will trust the creator more and more.
Whether it’s a podcast episode, an edition of a newsletter, a blog post, a tweet, etc. Anything.
If the cycle falters at step 3 (evaluation), trust can erode. But if the consumer completes the cycle again, trust can be built back.
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